"One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will sh […]
"One of the first things I learned when I took my career online is that anyone can be big and bad behind a computer screen, and especially on social media. For some reason, it’s so much easier to put a company on blast, pick fights with strangers, and rant about politicians on a forum where someone who matter may actually read the comments (but you don’ […]
The National Labor Relations Board (NLRB) is at it again, by recently releasing its first two rulings on employer social media policies. In 2010 the NLRB’s administrative law judges issued several findings that employers’ social media policies were violating their employees’ right to engage in “protected concerted activity” as protected by the National Labor […]
"I’m all for an organization using risk management techniques to address its risks, but a “social media risk management” program should be a part of your enterprise-wide risk management program. If you only address your social media risks your association still has serious threats to its survival. Don’t misunderstand me, social media creates risks that […]
Modern technology has made of us less formal when it comes to communication. Just because you're not always able to see the person in whom you are speaking to, doesn’t mean that you can cease to use good manners. Even in the age of digital media, etiquette is highly important, especially for businesses.
"You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the company. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience […]